Cool off this summer with a slice of East Texas tradition! The What-A-Melon Festival, hosted by the Center Rotary Club, is one of the premier summer events in Shelby County. The historic downtown square comes alive with the sights and sounds of a classic hometown festival, featuring a full carnival, live gospel and country music, and—of course—some of the biggest watermelons you’ve ever seen.

The highlight of the weekend is the “Largest Watermelon” weigh-in, where local growers compete for top honors with melons often tipping the scales at over 100 pounds.

While you’re enjoying the festivities,

make sure to visit

the American Legion Post 86 booth!

Stop by to chat with our members, grab some information on veteran services, and see how we are staying active in our neighboring communities.

• Watermelon Contests: Seed spitting and speed eating contests for all ages.
• The Big Weigh-In: See the massive prize-winning melons on display throughout the weekend.
• Live Music: Nightly entertainment under the big tent on the square.
• Festival Fun: A wide variety of food vendors, craft booths, and a large carnival midway.
• Family Friendly: Kid-friendly activities and community pageants.

Saturday, July 11, 2026
(Main festivities run Thursday, July 9 – Saturday, July 11)
Gates typically open at 3:00 PM on Saturday, with contests and music throughout the evening.